Cole's Wallet Found

Got to give them credit for trying. The Reaction store on dingy corner of Lexington Avenue and 57th Street, needs customers, and has overstocked on wallets. Reaction designer Kenneth Cole and Lucky magazine announced they had distributed 1,000 wallets on the streets of New York. The lucky wallet finders were not expected to report to the police, but rather to the Reaction store in Manhattan. They got to keep the wallets and the discount shopping card inside.

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